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Frequently
Asked Questions
Direct
Mail FAQ's
What
is the difference between First Class or Standard mail?
Depending on the weight of each package, and the distribution of
the addresses on your mailing list, First Class Mail is going to
be around 50% to 100% more expensive than Standard Mail. First
Class Mail will generally arrive in 2 to 5 days, while Standard
Mail can take as long as 15 days. Additionally, undeliverable
first class mail is returned to sender, while standard mail is
not.
What
is an indicia, and why do I need one on my mailer?
An indicia is an imprinted designation on mail that denotes
postage payment. The indicia is printed in the upper right-hand
corner where the postage stamp would be. It indicates whether the
mailing is First Class or Standard. It also shows the Post Office
of origin, and the Account Permit Number. In order to mail at the
discounted rates offered by the USPS, it is necessary to have an
indicia printed in the upper right hand corner of your packaging.
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